Amika styling tools and hair care products is all about loving your hair. Their professional-quality hair styling tools are embraced by the hair industry as well as at-home consumers. Amika offers you the tools you need to create salon-style hair at the fraction of the time and money, without the damage of conventional hair styling methods. Amika's revolutionary floating plates on their 100% ceramic hair stylers help prevent breakage and damage that's common in traditional flat irons. Amika hair dryers use tourmaline and negative ion technology to break down water molecules from the inside out, rather than boiling and damaging the hair cuticle. The result is soft, glossy, smooth hair that radiates with health. Amika also offers travel-friendly hair styling tools and kits that are mini versions of the originals. They all feature the same high-tech elements, in cute, portable sizes for men and women on the go. Not only are Amika styling tools of the highest professional quality, they also come in a dazzling array of colors and graphic patterns which brings self expression and fun to your daily hair routine. Amika also created Obliphica , a revolutionary line of styling, finishing, and conditioning products that will treat and transform hair from lackluster to brilliant. These fabulous products get their power by harnessing the unique properties of the sea buckthorn berry. Sea buckthorn berry has an unusually high percentage (40%) of the rare Omega 7. Omega 7 protects, replenishes, moisturizes, and restores hairs natural balance. Sea Buckthorn also has a high concentration of the anti-oxidant Vitamin C (15 times greater than an orange), Vitamin E, as well as Omega 3, 6 and 9. The Amika Obliphica hair care line provides nourishment and hydration, restoring hair s natural moisture and balance. The natural oils in the light, non-greasy formulas provide deep conditioning and manageability without weighing hair down. Results are incredible; no split ends, a strong and healthy hair follicle and overall silky and shiny hair. From backstage at a fashion show to getting ready in the bathroom before work, love your hair with Amika.