Aramis was launched by Estee Lauder Companies in 1964 in New York, and then in the UK. It has remained popular ever since and is a true classic fragrance. Starting with just fragrance, the brand now includes a wide range of shaving, hair, bath and body products for men. Aramis, the original fragrance, is a masculine, rich and classically refined scent. The fragrance line also includes the Gentlemen's Collection: Herbal, Tuscany, Devin, Havana, and New West. Each scent captures a unique lifestyle, whether it's from the easygoing country lifestyle to the style and passion of Italy. You can even enjoy the bold fragrance of Aramis while you're shaving, in the shower, and getting ready for work with their various skin and body products. Aramis truly is a man's brand, giving his everyday routine a sensuous boost of confidence!