L-R-G , Lifted Research Group, is arguably the leader of lifestyle/streetwear fashion. L-R-G was founded in 1999 and has been exploding on the scene with fresh styles and trend setting fashion ever since. They have been consistently reinventing themselves with fresh new designs and styles. L-R-G has become the trend setter that many other brands try to replicate but will never be able to duplicate. L-R-G offers dope products for almost anyone, from skate to lifestyle/streetwear. L-R-G tees have sick prints and are the beez knees. L-R-G hoodies, L-R-G jackets and L-R-G jeans all have dope fits and designs guaranteed to add some swagger to your step. They offer a solid denim collection from their Modern Classic (MC), Classic 47 (C47), True Straight (TS), and Slim Straight (SS). If you hunger for a more dressed up look without sacrificing your style, then L-R-G wovens have solid and epic designs and colorways that can be dressed up or down and will satisfy your flavor. They also offer a core collection, L-R-G Grass Roots, that consists of clean cut tees, v-necks, hoodies, jeans, wovens, track jackets, and fitted caps so you can kit your entire fit. A company designed to overthrow the masses by their influence. Their slogan is simple, underground inventive, overground effective. L-R-G focuses on the ones that are trying to pay their rent with their passions. Think of them as a support group for the independent and underground culture. L-R-G is trying to put the spotlight where they think it really belongs, because it is much more than clothing and concepts, it is a way of living. L-R-G innovative essence for the above average person. Get Lifted and embody yourself with the fresh style and influence of the undisputed heavyweight champion of skate and lifestyle/streetwear!