Volcom is a modern lifestyle brand that embodies the creative spirit of youth culture. The company was founded on liberation, innovation and experimentation while remaining dedicated to the breakdown of established traditions. Volcom's avant-garde approach to clothing and branding has set it apart in the action sports industry and beyond. The goal of Volcom is to provide clothing to people who share a passion for art, music, film, skateboarding, surfing, snowboarding and motocross. They are focused on supporting athletes, artists and musicians providing a means for creative individuals to come together and collectively express themselves. This collaborative effort results in everything from the ever-growing Let the Kids Ride Free contest series to the high-profile Volcom Pipeline Pro surf competition on down to their in-house independent record label Volcom Entertainment. Volcom's belief that the only constant is change defines their willingness to embrace the complexity and diversity that exists in the world and their ability to apply it to their overall creative output. It also speaks of their open-minded approach to business and life in general. This flexible outlook enables Volcom to take on many meanings and stay relevant on many levels. Founded on a snowboarding trip in the winter of 1991 by Richard Woolcott and Tucker Hall, the Volcom idea would incorporate a major philosophy of the times: Youth Against Establishment. This energy was an enlightened state to support young creative thinking. Volcom was (and still is) a family of people not willing to accept the suppression of the established ways. Their products (which include streetwear, boardshorts, denim, swimwear, sandals, accessories and outerwear) incorporate a distinctive mixture of fashion and function combined with quality, comfort and athletic performance. The environmentally conscience V.Co-Logical Series, the rider-collaborative V.Co-Operative Series and the Featured Artist Series are just few of Volcom's premiere product collections. With designs for men, girls and youth, they create clothing that not only exemplifies their lifestyle, but enhances the ability to live it.